Everything we learned scaling the biggest CPG subscription brands on Shopify
became three things:
a subscription platform you own — instead of renting one that takes a percentage of every order. 0%, forever.
a school for running a subscription business — offers, retention, email, winback. 46 lessons, each one shipping a tool you'll actually use.
the scripts to cut your current platform bill this week — no switching required.
We ran the subscription programs.
Retention, offers, winbacks, failed-payment recovery — for CPG subscription brands at the top of the category. Heart & Soil. Equip. Rheal. Carnivore Snax.
We built the stores.
Not just the subscription layer. The storefronts themselves, for category-defining brands.
We're still in it.
The brands we work with today are some of the biggest in the category. A decade of running the real thing — that's where the platform and the school came from.
Agencies run programs. Vendors sell software.
We're the only team that's done both — and this membership hands you the machine.
Here's the standard, free. Two samples from inside — no email gate on either.
The vault was never your app's.
It holds a key, not the card. Shopify runs every renewal charge. Switch apps — the cards stay.
When a subscriber saves a card on your Shopify store, it goes into Shopify's payment vault — infrastructure Shopify built and operates. Your subscription app holds a key, not the card. And when a renewal runs, it's Shopify that charges the card and creates the order — the app schedules the request and records the result. That's the machinery. Once you've seen it, the percentage reads differently: the heaviest lifting in every renewal was Shopify's all along. It's in Shopify's own docs.
The full teardown → see the problemDiscount shallower. Sweeten harder.
A subscriber discount repeats on every renewal, forever. A $15 gift costing you $5 feels like 25% off — and hits your margin once.
Most brands pick 10% or 15% off for subscribers by vibe. The lesson reframes it: a subscriber discount is a bet that retention pays it back — and it compounds, because you give it on every renewal, forever. At 60% gross margin, 15% off surrenders a quarter of your margin on every single order. A free gift in the first box — your customer sees $15, it costs you $5 — pulls like 25% off and costs about 8%, once. Same acquisition lift, radically different lifetime math.
One tool from one lesson. There are 46 → see the syllabusOwn the machine.
The entire platform, open source, on your infrastructure — engine, portal, admin, analytics, cancellation saves, failed-payment recovery. ~$45/mo to run. 0% of your revenue, forever.
→ the platformRun it like the best.
Offers, ads, product pages, email & SMS, cancellation, winback — 46 lessons, 46 tools. Works on any platform, including the one you're on today.
→ the schoolWin before you move.
Word-for-word scripts and invoice-driven worksheets to cut your current platform bill this week. Pays for the membership even if you never migrate.
→ the scriptsUp to 1.5% of every order — for software that asks Shopify to do the heavy lifting.
Plus ~19¢ per order. It scales with your growth. The work behind it doesn't. See the problem, in full → Or just get your number:
Published pricing: up to 1.5% of subscription revenue plus ~19¢ per order. Order count assumes a $50 average order. Don't take our word — check this against your own invoice.
Your first 24 hours, mapped.
Instant access. The kit opens first — built to find your number in the first sitting.
The room stays live.
The members' room keeps moving:
Proximity is the product. The membership is the door.
| Your subscription GMV | Theirs, per year | Ours |
|---|---|---|
| $2M | ~$20,000–30,000 | $9,999 |
| $10M | ~$100,000–150,000 | $9,999 |
| $50M | ~$300,000+ | $9,999 |
At published rates. Ours is the only number that never moves.
Why so cheap? Because nothing here scales with your revenue.
Flat costs, flat price. The business runs on renewals and enterprise service — not on taxing your growth.
That's the whole catch. There isn't one.
You should be skeptical. Good.
You've now seen how we work.
The teardown was free. The lesson was free. The math is public. That's the standard — and it's the outside of the room.
Inside: the subscription platform you'll own, the other 45 lessons, the scripts with your number on them, and the team that scaled the biggest subscription brands on Shopify — one door away.
Not ready? At least leave with your number →