Grow your subscriptions faster and even stop paying a percentage on them

We grew subscription revenue 18x at Equip, 10x at Heart & Soil, and 12x at Rheal. Insider Membership hands you the playbooks we ran, an AI co-pilot to run them with you, and the world's only 0% subscription platform for Shopify, included.

We ran a $50M Shopify subscription platform. Then we open sourced it.

The receipts are in Our Story
Heart & SoilEquip FoodsRheal SuperfoodsAdapt NaturalsCarnivore SnaxSuper CoffeeimmiBoxed HalalLineage ProvisionsBig HornMorning WaterPerfect KetoKettle & FireCarnivore AureliusRuscio

If Shopify takes the order and bills the customer… what's the percentage for?

It's a fair question with a real history. We pull back the curtain on what subscription platforms actually do, and what they stopped doing.

Read the whole story
THE MATH

Increase your valuation by 10%

Subscription platform transaction and revenue fees come out of EBITDA. Your valuation is a multiple of EBITDA. Delete the fees and your valuation jumps.

Back-of-napkin

A $10M brand, 70% on subscriptions

Subscription revenue
$7.0M
Platform fees at 1% + 19¢
−$97K / yr
EBITDA at a 10% margin
$1.0M
The fees' bite
9.7% of EBITDA
At an 8× exit multiple
−$773K off the price

At 0%, that money never leaves.

Migration is the moat that keeps you paying. We drained it.

Your customers' cards live in Shopify's vault, not in your subscription platform; all a platform does is tell Shopify when to bill. So OpenSubs built a migration wizard that makes the switch for you, automatically, while you watch.

Watch a migration

Grow your subscriptions faster and even stop paying a percentage on them.

We grew subscription revenue 18x at Equip, 10x at Heart & Soil, and 12x at Rheal. Insider Membership hands you the playbooks we ran, an AI co-pilot to run them with you, and the world's only 0% subscription platform for Shopify, included.

Become an Insider