You built the brand, the product, and the audience. The subscription app built a scheduler — and takes a percent of all three. This page is the ownership argument, founder to founder.
Every renewal, a slice of your gross margin walks out the door before you've paid for product, shipping, or people. It's not a tool cost. It's a partner you never chose, with equity in your growth.
Buyers don't price revenue. They price the margin that survives diligence — at a multiple. Whatever the apps skim each year, the acquirer subtracts several times over.
$9,999 a year, flat. 60-day keep-everything guarantee.