Subscription-Funnel Growth
From first order to first reorder to year-two subscriber: every stage, taught as plays you run.
The most tactical subscription growth system on the planet. Built from what actually works.
OpenSubs insider membership offers the lowest risk, fastest path to growing your subscriptions. Powered by our premium content library of store-proven plays and AI growth copilot. Like hiring a $20K/mo growth team at a fraction of the cost.
A few of the plays inside
The Subscribe & Save flip
The welcome that sets the habit
The save offer before the first reorder
The cancel-flow that opens doors
The win-back that revives the lapsed
Offers built to the use-up rhythm
Pages that pre-sell the ritual
The second-order cliff
The save-ladder
Failed payments, recovered
Exit interviews that tell the truth
The testing calendar
The weekly dashboard
Prepaid, gifting, incentives
What you unlock with your insider membership
Acquisition That Fits the Product
Offers built to your product's use-up rhythm, pages that pre-sell the ritual, and the Subscribe & Save flip that turns buyers you already own into subscribers.
Plays, Not Homework
Not another content library. Store-proven plays you run on your store this week.
Built by Subscription Operators
By the team that ran a $50M Shopify subscription platform, and then open-sourced it.
Growth Recipes
Step-by-step plays for every leak: the welcome that sets the habit, the save offer before the first reorder, the cancel-flow that opens doors, the win-back that revives the lapsed.
Templates & Swipe Files
Launch faster with high-converting offer pages, emails, and flows built for consumable brands.
Churn as a Process You Run
61% of cancellations happen in the first two renewals. Win the first reorder and the curve bends your way.
Your AI Growth Co-Pilot
Trained on the whole program. Ask it to explain any play, or talk through how to grow your store.
THE GOING RATE
Like hiring a $20K/mo growth team
That's the market rate for the pod that runs this playbook: the strategist, the lifecycle copywriter, the CRO designer, the analyst. The Growth Program is that team's entire operating system, taught as plays you run yourself.
Insider membership hands you the system. The retainer stays in your pocket.
Explore the program…
Ten modules, taught as plays, and the working library around them. The whole system, mapped.
The numbers
The foundation everything cites. LTV, churn math, cohorts, the weekly dashboard.
The offer
The deepest module. Architecture, discounts, gifting, incentives, prepaid, testing.
Acquire
Traffic that pays back over multiple orders. Paid, organic, influencer, list-first.
Convert
The store. PDP widgets, cart upsells, checkout, converting one-time buyers.
The first 60 days
Where LTV is decided. Welcome, first order, the second-order cliff.
The messaging engine
Every email and SMS, cataloged. Lifecycle map, Klaviyo, SMS, deliverability.
Keep
The account area and perks. Every door that isn't cancel.
Save
Churn defense. The save-ladder, dunning, exit interviews, reading your churn.
Revive
Winback and reactivation. Timing windows, offers, economics.
Run
The operating cadence. The rhythm, the testing calendar, when to get help.
And also inside
The template vault
High-converting offer pages, emails, and flows: built for consumable brands, ready to ship.
The swipe files
The best subscription pages, offers, and emails in CPG: cataloged, annotated, stealable.
Your AI Growth Co-Pilot
Trained on the whole program. Ask it to explain any play, or point it at your store.
The negotiation scripts
Word-for-word scripts that cut your current platform bill this week.
Store teardowns
Real subscription stores taken apart, play by play: what we'd run and why.
The benchmarks
Opt-in, churn, and LTV numbers to beat, by category: know what good looks like.
Become an Insider
Everything in the Growth Program:
Every play, first order to year two: new plays added as they're proven
Your AI Growth Co-Pilot: trained on the whole program, explains any play, works it on your store
Growth recipes for every leak: the save offer, failed payments recovered, win-backs
Templates & swipe files built for consumable brands
Plus every bonus:
The OpenSubs Platform: 0% revenue share, included
Your AI Engineer: a top-1% developer on your team, in plain English
AI Migration: off Recharge or Skio, done for you or do it yourself
The AI Shopify Theme: the overhaul our agency charges $45K+ for
The AI Program: AI productivity across your whole brand