10x7x8x9x10xsubscription revenue
Nobody in the world has done what we’ve done
The growth, the stores, the apps, the platforms. Some have done one. Nobody’s done all of it.
$3B+
in subscription revenue processed
40M+
subscription orders shipped
1,000+
brands run on our subscription apps
$50M
Shopify subscription platform, open-sourced
100+
CPG brands run on our cart platform, Boost
$250M+
in revenue attributed through it
2.4×
subscription opt-in vs native Shopify
4.9★
from 200+ Shopify merchants
We live and breathe CPG
Supplements, drinks, foods, snacks. That's all we do: ten years now.
We've worked inside the entire Shopify ecosystem
Klaviyo, Postscript, every app that matters, in the trenches with their growth, support, and data teams, for years.
You've bought from a store we built
Perfect Keto. Kettle & Fire. Equip Foods. Heart & Soil. Super Coffee. Lineage Provisions. Carnivore Snax. Medik8 sold for billions. We could go on.
The receipts
Brands grow for many reasons: founders, products, timing. We ran the subscription side. The numbers are what they are.
We keep getting there first
First to gamify the cart
The buy-more-save-more tiers you see everywhere now? Started with us.
Then the platform itself
Head-to-head with Recharge, Skio, and Stay AI: better, from the account area up.
Then the thing nobody does
We open-sourced it.
We ran a $50M Shopify subscription platform. Then we open-sourced it.
The same engine the incumbents rent out for a percentage: we hand over. Renting is their business model. Handing over is ours.
And we're at the absolute frontier of AI
We spend $30,000 a month on AI. We live in the harness: AI coding, AI agents, straight into the API, every new model the day it drops.
All of it, one team
All the Shopify knowledge, the code, the AI, and ten years of CPG on top. That's who built OpenSubs.
The AI Program
How to run a CPG business on AI. Taught the way we work.
Coming soon