A revenue-share app fee scales with sales, so it lives in COGS and compresses gross margin every month you grow. A flat license is OpEx: budgeted once, immune to your own success.
Start from $100k/mo in subscription revenue. Set your growth plan. Watch one line grow with it and one line refuse to.
| Line item | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Revenue-share app fees | $19,560 | $27,384 | $38,338 |
| Insider membership | $999 | $999 | $999 |
Fee line uses the published midpoint (1.25% + $0.19/order, $50 AOV) on $100k/mo compounding at your growth rate. Three-year fee total at this setting: $85,282 vs $29,997.